Brand and visual identity and packaging for a high-end cookies and sweets company based in Qatar.
Cookiesta was established in 2020, introducing a delectable assortment of premium cookies presented in captivating and enticing packaging. Its exceptional products garnered widespread acclaim and maintained consistently high sales, earning the appreciation of its loyal customer base over the years.
Designing visual identity is an intricate art that extends beyond just creating packaging designs. It can be seen as one of the most nuanced aspects of commercial graphics. The visual representation of the brands that we encounter has become an integral part of our daily lives. This is why taking on the challenge of Cookiesta brought a great sense of joy and fulfillment.
Client
COOKIESTA
COOKIESTA
Sector
Food & Drink
Food & Drink
Discipline
Brand Identity | Packaging | Signage Social Media
Brand Identity | Packaging | Signage Social Media
Location
Doha, Qatar
Doha, Qatar
The process of developing a visual identity for Cookiesta involved capturing the essence of the company's culture, values, and mission in a unique and memorable way. After multiple iterations, a sleek and clean logo was crafted to encapsulate the distinctive aesthetic of the brand. The logo achieves a balance between a hand-drawn feel and a cohesive, polished look, infusing it with inspiration, freshness, and sustainability.
Through the fusion of a symbol and text, an engaging logo was born, creating a strong and recognisable image for the brand. The chosen font radiates a sense of warmth and approachability, harmonising perfectly with the welcoming atmosphere of Cookiesta. The original combination of pink and light blue stripes was deliberately selected to evoke a sense of festivity, carefully curated to convey the overall vibe of the café and capture its essence, evoking specific sensations and emotions.
Utilised the vibrant brand colours to create the Cookiesta signage, aiming to grab the attention of passersby. The strategic use of colorful strips makes the signage eye-catching and effectively represents the brand identity. Additionally, the signs are made of backlit acrylic, ensuring high visibility and a professional look.
Designing visual identity is an intricate art that extends beyond just creating packaging designs. It can be seen as one of the most nuanced aspects of commercial graphics.
THANK YOU!